Month: February 2021

Content marketing really hasn’t changed much since its inception. The only thing that changes are the tools at your disposal for making content marketing work for you. Tools like blogs, social media, email autoresponders, streaming video, and more are developed all the time. Often there are multiple options for each type of tool such as…

While blogging is an important type of content used in content marketing, there is a lot of difference between blogging just for the sake of putting something up that you want to share and putting up something with a specific goal and audience in mind for marketing purposes. One is just content for your own…

Content marketing is not an invention that started just when the internet took off. The truth is content marketing has been around in various forms since the beginning of marketing and advertising. You’ve seen content marketing in commercials, television shows, movies, and even in magazines via “advertorials.” Essentially, content marketing is simply creating and distributing…