The money is in the list. You’ve heard this a lot, I’m sure. The reason you hear it so much is because it’s true. It’s been true since the advent of email, and it’s even truer today. Email is not dead and using content marketing to get people on your list is the best way…
Category: Content Marketing
Step One of Your Content Marketing Funnel – Get Their Attention
The first thing you need to do for any type of content you’re going to develop for your business is to know why you’re doing it. Every single piece of content needs a reason for being that is tied to a very specific and measurable goal. When you’re focused on getting your audience’s attention, there…
Mapping Out a Marketing Funnel from Content to Sale
Content marketing follows the same process as any type of marketing. You need to know your audience, your products and services, and when, where, and how to get your audience’s attention. The marketing funnel consists of the three or more steps that also covers the buying journey. A marketing funnel includes: 1. Awareness – This…
Why You Don’t Want to Try to Sell Them Directly in Your Content
Content marketing is not about the direct sale. While you may view a sales page as content, and it is part of it, content marketing is a long term strategy and process by which you develop, create, publish, and promote informative and educational content that helps you reach your goals. This doesn’t mean you don’t…
Using Content to Draw in New Potential Customers
One goal for content marketing is to continuously draw in new potential customers so that you can get on the radar of your target audience. With content marketing, you can help create a great first impression, remind existing customers of your offers, and delight them too. But first, you must draw them in. Let’s look…
Do You Have a Content Marketing Plan with Clearly Defined Goals?
Properly executed content marketing plans will increase your brand’s reach, demonstrate credibility, advance your subject matter expertise, educate your audience, and so much more. But only if you learn how to set clearly defined content marketing goals so that you can avoid busywork that slows productivity and tricks you into thinking your ideas are bad….
What Platforms Should You Utilize in Your Content Marketing?
When engaging in content marketing, one of the steps is to choose the platforms you’ll use to publish and promote your content so that you can reach your content marketing goals. Which platforms you should utilize will depend on the goal of the piece of content, where your customer is in their buying journey, where…
The Basics of Using Content Marketing to Support Your Business
Content marketing really hasn’t changed much since its inception. The only thing that changes are the tools at your disposal for making content marketing work for you. Tools like blogs, social media, email autoresponders, streaming video, and more are developed all the time. Often there are multiple options for each type of tool such as…
Content Marketing is More Than Blogging
While blogging is an important type of content used in content marketing, there is a lot of difference between blogging just for the sake of putting something up that you want to share and putting up something with a specific goal and audience in mind for marketing purposes. One is just content for your own…
What Exactly is Content Marketing?
Content marketing is not an invention that started just when the internet took off. The truth is content marketing has been around in various forms since the beginning of marketing and advertising. You’ve seen content marketing in commercials, television shows, movies, and even in magazines via “advertorials.” Essentially, content marketing is simply creating and distributing…