The money is in the list. You’ve heard this a lot, I’m sure. The reason you hear it so much is because it’s true. It’s […]
Continue readingStep One of Your Content Marketing Funnel – Get Their Attention
The first thing you need to do for any type of content you’re going to develop for your business is to know why you’re doing […]
Continue readingMapping Out a Marketing Funnel from Content to Sale
Content marketing follows the same process as any type of marketing. You need to know your audience, your products and services, and when, where, and […]
Continue readingWhy You Don’t Want to Try to Sell Them Directly in Your Content
Content marketing is not about the direct sale. While you may view a sales page as content, and it is part of it, content marketing […]
Continue readingUsing Content to Draw in New Potential Customers
One goal for content marketing is to continuously draw in new potential customers so that you can get on the radar of your target audience. […]
Continue readingDo You Have a Content Marketing Plan with Clearly Defined Goals?
Properly executed content marketing plans will increase your brand’s reach, demonstrate credibility, advance your subject matter expertise, educate your audience, and so much more. But […]
Continue readingWhat Platforms Should You Utilize in Your Content Marketing?
When engaging in content marketing, one of the steps is to choose the platforms you’ll use to publish and promote your content so that you […]
Continue readingThe Basics of Using Content Marketing to Support Your Business
Content marketing really hasn’t changed much since its inception. The only thing that changes are the tools at your disposal for making content marketing work […]
Continue readingContent Marketing is More Than Blogging
While blogging is an important type of content used in content marketing, there is a lot of difference between blogging just for the sake of […]
Continue readingWhat Exactly is Content Marketing?
Content marketing is not an invention that started just when the internet took off. The truth is content marketing has been around in various forms […]
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